Company: What do They Value and How do They Make Money
Ensure you really understand what their business does. First do your research by reviewing recent Google News posts, their website, social media and other industry information. Then let the client helo you fill in the missing information.
- For example, What are the unique elements of your product/services and how do they compare to the competition?
- Which competitors do you follow closely?
- Ask them what their different revenue streams are.
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