2. Inspire Consumers to Waste Less - Deepstash
2. Inspire Consumers to Waste Less

2. Inspire Consumers to Waste Less

Not all behaviors are public and influenced socially so companies need to look for other ways to spur sustainable action.

Researchers found that companies could actually increase consumer recycling by making the materials' transformation into new products salient. When firms prompt consumers to think about the new life given to a product by recycling they are inspired to act.

5

28 reads

CURATED FROM

IDEAS CURATED BY

karlabro

Maintenance engineer

Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.

The idea is part of this collection:

Being a Graphic Designer in the Modern World

Learn more about business with this collection

How to create a strong portfolio

How to network and market yourself as a designer

How to manage time and prioritize tasks

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates