The Benjamin Franklin Effect: A Favour Away
The Ben Franklin effect is said to be a cognitive bias that causes someone (who doesn’t like you enough) to like you more after they’ve done you a favour. The Ben Franklin effect is a good way to network with people and leverage weak ties.
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Don’t assume people don’t like when you’ve done nothing to make them like you.
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How the Benjamin Franklin effect works
The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.
Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doi...
The Benjamin Franklin effect
Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.
But the reverse effect is also true - we come to hate our victims, which helps to...
Use the Ben Franklin effect - Ask a favor
The Benjamin Franklin effect is a psychological phenomenon that causes us to like someone more after we do that person a favor.
So asking for help is one of the best things you could do to be perceived as an influential person.
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