The Benjamin Franklin Effect: A Favour Away - Deepstash
The Benjamin Franklin Effect: A Favour Away

The Benjamin Franklin Effect: A Favour Away

The Ben Franklin effect is said to be a cognitive bias that causes someone (who doesn’t like you enough) to like you more after they’ve done you a favour. The Ben Franklin effect is a good way to network with people and leverage weak ties.

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Don’t assume people don’t like when you’ve done nothing to make them like you.

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The Benjamin Franklin effect

The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

But the reverse effect is also true - we come to hate our victims, which helps to...

How the Benjamin Franklin effect works

The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doi...

Use the Ben Franklin effect - Ask a favor

Use the Ben Franklin effect - Ask a favor

The Benjamin Franklin effect is a psychological phenomenon that causes us to like someone more after we do that person a favor.

So asking for help is one of the best things you could do to be perceived as an influential person.

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