How the Benjamin Franklin effect works - Deepstash
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How the Benjamin Franklin effect works

The Benjamin Franklin effect has generally been explained using the cognitive dissonance theory.

Essentially, this means that when someone does you a favor, they need to be able to justify it to themself, in order to avoid the cognitive dissonance that might occur from doing something nice for someone that they dislike.

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The Benjamin Franklin effect

The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

But the reverse effect is also true - we come to hate our victims, which helps to...

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The cognitive dissonance theory

It suggests that holding 2 or more contradictory beliefs at the same time causes people to experience mental discomfort, which manifests as psychological stress.

And people will always seek to minimize their cognitive dissonance and the discomfort it creates.

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Facts Related To The Ben Franklin Effect

  • Research shows that being kind to someone increases how much you like that person.
  • Being asked a favor can make one feel acknowledged for their expertise, which can cause them to develop more positive feelings toward the person asking for help.
  • The negative Benj...

The Benjamin Franklin effect

The Benjamin Franklin effect

Is a psychological phenomenon that causes us to like someone more after we do that person a favor: We justify our actions to ourselves, that we did them a favor because we liked them.

But the reverse effect is also true - we come to hate our victims, which helps to...

The Benjamin Franklin Effect

A psychological phenomenon that causes people to like someone more after they do them a favor, especially if they dislike the helped person. 

You can use it to benefit and protect yourself when interacting with others.

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