Creating winning products

The key to a successful product is a cross-functional team that supports every aspect of the Complete Product Experience (CPE). They understand their role in making the product successful and work towards fulfilling that role.

However, many companies do not understand the concept of a formal product team. Each group operates in a bubble. It may cause multiple difficulties such as:

• Duplicate processes and tasks.
• Teams are unwilling to accept others' solutions.
• Not thinking how one action impacts the whole.
• Tasks take forever.

This could lead to a product no one really wants.