The key to a successful product is a cross-functional team that supports every aspect of the Complete Product Experience (CPE). They understand their role in making the product successful and work towards fulfilling that role.

However, many companies do not unde...

Delays are caused when people are unclear on what is a priority. Value for the company and customers come when you are able to prioritise what is most important.

Product team members become ambassadors of strategy and champion alignment in their functional groups and together.

Teams in an organisation have different priorities, causing multiple efforts to happen in parallel.

However, product teams share a purpose, making it easier to resolve bottlenecks or pivot.

People with a different skill set may view a challenge from a new angle and offer solutions you might never have considered.

While few people want to attend a meeting they are not directly involved in, there is value in all groups hearing the same information.