Building a community around your brand - Deepstash
Building a community around your brand

Building a community around your brand

Community marketing is the process of designing and implementing programs to engage the customer, company, and other groups in a mutually beneficial way.

Today's businesses attempt to grow their social media following but only consider half the picture. Instead of trying to gain followers, they should connect with people beyond transactional relationships. It's an indirect way to promote your business without using a 'push' marketing strategy.

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Indirectly promote your business with community marketing.

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MORE IDEAS FROM Why Your Business Needs Community Marketing

  • Start a Facebook group. You can start a private group where content is only visible to members. You can connect your audience to a support network and share files and resources.
  • Email marketing is a low-cost, personal way to reach your customers by providing engaging content in their inboxes. You can engage readers by asking them a question at the end of the email.
  • Create a membership site where only registered users can communicate with each other.
  • Host events and meetings with the help of online conferencing tools.
  • Create live videos.

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Creating customer advocates for your brand

Customer advocacy is one of the best ways to grow your business. Potential buyers search for online reviews and peer recommendations before they decide to purchase.

Harvard Business School research found a 12% increase in customer advocacy can result in a 200% growth in revenue.

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Simply hoping that your customers will renew is not enough. Instead, you need to work towards that goal from the start using customer advocacy.

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Voice search is starting to dominate the way people search for information online. Instead of typing your query in the search engines, you simply speak into your device and ask for the information.

45 million people use voice assistants every day. They not only use it to find information but also to discover brands and buy products online. Reports state that voice shopping is set to jump from $2 billion today to $40 billion in 2022. You could lose money by not optimising your business for voice search and voice shopping.

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Easy ways to optimize your content for voice search.

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Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

  • misunderstanding within a team,
  • wasting time creating content that nobody sees,
  • inability to track and evaluate weekly/monthly/quarterly/annual results.

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