Why Your Business Needs Community Marketing
Curated from: customerthink.com
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Building a community around your brand
Community marketing is the process of designing and implementing programs to engage the customer, company, and other groups in a mutually beneficial way.
Today's businesses attempt to grow their social media following but only consider half the picture. Instead of trying to gain followers, they should connect with people beyond transactional relationships. It's an indirect way to promote your business without using a 'push' marketing strategy.
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How to build your community
- Start a Facebook group. You can start a private group where content is only visible to members. You can connect your audience to a support network and share files and resources.
- Email marketing is a low-cost, personal way to reach your customers by providing engaging content in their inboxes. You can engage readers by asking them a question at the end of the email.
- Create a membership site where only registered users can communicate with each other.
- Host events and meetings with the help of online conferencing tools.
- Create live videos.
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CURATOR'S NOTE
Indirectly promote your business with community marketing.
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Jason Z.'s ideas are part of this journey:
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