Perceived Value - Deepstash
Perceived Value

Perceived Value

So many technology companies go to market competing on price rather than value.

You definitely don’t have to be the cheapest, however, you also don't need to be the most expensive.

This largely comes down the phrase "If it's that cheap, it must be rubbish" - I've seen it time and time again, where SaaS companies have struggled by going to market with a super cheap pricing model, then had massive success by raising their prices considerably! Who knew?!

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dianamdutica

in Tech👩🏻‍💻 with a passion for Business🦁 and Product Management📚

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