Your brand is the exact blueprint of how you will represent yourself to your customers. It’s the manual that tells you and anyone in your company who and what your company is not only from a design standpoint but also, who your customers are<a href="https://www.entrepreneur.com/article/283181"> </a>, what their wants and needs are, what the voice and tone of your marketing efforts and communication will look like.

What a brand really is

Understand what emotions your customers are craving, and you will win your branding efforts. Oftentimes, a business’s marketing<a href="https://www.entrepreneur.com/topic/marketing"> </a>campaigns focus too much on delivery mechanisms and not the state the customer will be in once they receive the product or service.

Sell emotions

Most customers don’t actually want the specific item, service, or product they purchase. They actually want more safety, security, happiness… or less pain, less stress, less time or effort output, and more results. Most customers' wants and needs are simple. While attempting to stand out, entrepreneurs tend to overcomplicate things and think that because their mechanisms of delivery for their products are so different from their competitors that their customers care as much about it as they do.

What customers care about

<ul><li>What emotions are evoked when my customers receive my product or service?</li><li>What are the pain points that my customers are trying to solve?</li><li>What is the end-state of receiving my product or service for an extended period of time? </li><li>What are the results my product or service delivers?</li></ul>When people are first learning about your product or service, what are the emotions they are feeling? As they move from a cold/unaware person to a warmer and more educated lead, what emotions and thoughts do they have about your product and service?

Questions to ask yourself

If you buy a Tesla, you signal to the world that you’re forward-thinking. Maybe you like technology, renewable energy, or you just like fast cars? No matter what emotional reason you bought the car, fun, safety, prestige, status… or any other reason, you still signal to the world that you’re the type of person that would buy a Tesla, and you join a silent club of Tesla owners.

Create Community

When you define your brand, you create a container for your business. You figure out what fits into “the box” that defines who and what your business is and who it serves. You understand what it is that you do you and what you don’t do. When you’ve created this roadmap, it allows you the ability to say no to opportunities that will create inconsistencies in your business.

Consistency is key

Color pallets and fonts matter, but it all comes down to how your customer feels about the promise you make to them. 

marketingandsales

Marketing & Sales

entrepreneurship

Entrepreneurship

business

Business

Your Brand Is Much More Than Your Logo. Here's What Really Makes Your Brand Stand Out to Customers.

What it means: Green is the color of money and envy, but it also signifies the environment, Mother Earth, and universal love. Green is attractive to youth and to those who enjoy life.Which brands use it: The green mermaid on the center of every Starbucks cup is intended to brand the coffee company as one that is young and Earth-friendly. Starbucks is proud of its responsibility to the environment and its fair trade coffee products. Garnier Fructis is another green-colored brand, whose shampoos and other hair and body products jump off the shelves.

Green - youthfulness and love of Mother Earth

What it means: Blue represents “trust, integrity, and communication”. However, the use of the wrong tone of blue “can make a brand appear cold, aloof and unapproachable.” Blue relates to the mind, so consumers associate it with logic and communication. It’s also serene, like the ocean, and calming to look at.Which brands use it: The major social media companies —Facebook, Twitter, LinkedIn—use blue as their primary brand colors.Tiffany & Co. is also immediately recognized by its trademark teal blue.

Blue - calm and logical

What it means: “Quality, luxury, and decadence” are all associated with purple , as is royalty. However, it can sometimes come off as tacky, too whimsical, or not in touch with reality, and depending on the company, this can be detrimental to the message the brand wants to send. Which brands use it: Cadbury’s trademark purple pairs well with its rich chocolate products. Pop singer Prince is also known for being decked out in purple.

Purple - luxurious and whimsical

What it means: Brands that use yellow are “expressing a personality of happiness, optimism and friendliness.” Yellow is also the most visible color in daylight, making it difficult to overlook brands that use the color.Which brands use it: McDonald’s uses yellow in the big yellow ‘M’ raised high above the streets. Contrasted against a blue sky, it pops out at people driving by. IKEA also uses yellow in order to tell consumers that shopping at IKEA is a fun, happy experience.

Yellow - fun and friendly

What it means: Orange is powerfully bright. Companies using orange are seen as “fun, playful and enjoying social interaction.” Orange can also represent physical comfort, like food and warmth. But be cautious when using orange, she says, because some brands that do “come across as frivolous” and unable to take things seriously.Which brands use it: The kids’ TV network Nickelodeon is branded with a bright orange splat. It’s a good choice for the brand because it stands out to kids, and the programming they present is all about having fun.

Orange - playfulness and physical comfort

What it means: Pink may be an obvious color to associate with certain qualities. Pink stands for femininity, as well as “love, nurturing, and caring.” A lighter pink is sweet, usually marketed towards little girls, whereas a brighter pink holds sex appeal.Which brands use it: Victoria’s secret is a prime example of a pink-branded company. They even have a line of products called PINK. Many charities related to breast cancer, such as Susan G. Komen, color themselves pink, along with the recognizable awareness ribbons worn during Breast Cancer Awareness month.

Pink - sweet

What it means: Chocolate is something that first comes to mind when you think of brown, but the deeper meaning behind the color is warmth, safety, reliability, and dependability.Which brands use it: UPS is a brand consumers want to trust to get their mail and packages from point A to point B on time. Brown is a great color choice for them. On the chocolate side of things, original M&Ms come in the easily identifiable brown packaging, and all the warm feelings of the sweet chocolate are there in the brand.

Brown - warmth and dependability

personaldevelopment

Personal Development

moneyandinvestments

Money & Investments

product

Product & Design

How Brands Use The Psychology Of Color To Manipulate You 

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.

health

Health

mentalhealth

Mental Health

communication

Communication

Be the smartest and the fastest in the room

The idea is sound, the product has been tested and you’re confident with your focus group research that consumers are ready. So, what is the best way to launch your new product? This is a very good question and one that the serial entrepreneur right through to multi-billion dollar, multi-national companies get wrong. What is the secret to new product success? While it is different for every product, here are some basic tips for getting your product launch right.

First steps in launching a product

Timing is everything for a product launch. There are certain times and days to avoid such as Christmas or New Year’s Eve for example, but perhaps more relevant is to look at both the macro and micro-economic factors around your industry and the broader market before launching.

Timing

Many a product has failed because the pricing strategy has been wrong. Whether you want to be a luxury product or you are launching a product priced slightly below your competitor’s, make sure you undertake thorough research to ensure consumers will be willing to pay the price you are asking.

Price

Packaging comes in many different forms and whether it is a consumer good designed for the shelf of a retailer or a new app that you have just finished designing, it needs to be attractive and welcoming to the human eye. Do your research on what colors people like and are receptive to.

Packaging

While it is good to be different, don’t make the name so cumbersome people can’t pronounce it or too similar to an existing product, so the consumer gets confused. By all accounts make it simple and original like Google for example that will leave a lasting impact upon the consumer.

Your new product's name

You can have the best product in the world but if no-one knows about it, how will they be able to purchase it? Understand the variety of marketing channels available to you to promote your product and do your research as to which channels will work best. A mixture of at least two different mediums will be required.

Promotion

You should definitely be aware of what your intended audience like and don’t like. There should be no guesswork going into your marketing campaign. Thorough market research should be undertaken so your target market will respond positively to your product launch.

Know your target market

You really need to have done this several times beforehand. Nothing will kill your product launch quicker than launching to market with something that doesn’t work properly or breaks upon opening. Don’t frustrate your target audience with something that should be 100% error-free upon launch.

Test your new product repeatedly

Equally important is to be aware of your competition’s marketing strategies and range of products. You don’t want to launch only to find out that your competitor is bringing out a newer, cheaper (or more prestigious/expensive) product the next day.

Know your competition

In today’s consumer-led world, it is important to get reviews – positive ones will always work in your favor – but equally important is to find out what can be improved. It may be something you need to slightly tweak that will make all the difference to it being successful or not.

Seek reviews

Not every product flies off the shelf immediately. You may need to re-work your marketing strategy, alter your price or even re-launch because of a change in circumstances. Having a strategic and flexible marketing strategy will enable you to successfully keep changing tack slightly if need be to ensure the ultimate product success.

Be strategic and patient

Some important basic things you should have in mind when creating the strategy for a product launch, whether you own a company or you have the power to take important decisions. These are also important topics you may be asked in job interviews for management positions.

The idea is sound, the product has been tested and you’re confident with your focus group research that consumers are ready. So, what is the best way to launch your new product? This is a very good question and one that the serial entrepreneur right through to multi-billion dollar, multi-national companies get wrong. W

10 Things You Must Know When Launching A New Product

There’s no need to go into this too much as for any business owner, this is 101 - but it is always the foundation of getting your pricing strategy right. Ensure you understand how much your product has cost to develop, how much it will cost to deliver and how that cost will scale as more clients come on board (more servers, more support staff etc).

Understand your costs

Now, just because you're in the same market as your competition, it doesn't mean you have to copy their pricing strategy, nor should you look at competing on price. However, you should leverage the work that they've done to understand their buyers, and the psychology behind it. Look at how they've segmented their customers (small, medium, enterprise ...). Understand how their pricing scales. Do they increase pricing based on:<ul><li>features</li><li>users</li><li>business size</li><li>other consumption-based metrics</li></ul>If there's a well understood theme across your market, you should probably consider adopting it.

Understand the market

So many technology companies go to market competing on price rather than value.You definitely don’t have to be the cheapest, however, you also don't need to be the most expensive. This largely comes down the phrase "If it's that cheap, it must be rubbish" - I've seen it time and time again, where SaaS companies have struggled by going to market with a super cheap pricing model, then had massive success by raising their prices considerably! Who knew?!

Perceived Value

I got a call from a large global business that liked the product, and wanted an unlimited license for their 10,000 employees and £500k/mo wasn't the budget they had in mind! Nor should it have been!Our pricing model needed to adapt to allow businesses of different sizes to pay more, but scale relative to the value the solution was delivering them. We implemented a system where you had Up to 5 users, Up to 15 users, Up to 50 users and More. The price ceiling is about understanding the amount of money you're saving the client. Most B2B SaaS solutions top out at about £10k/month/problem solved.

The Price Ceiling

Think of this as putting yourself in the shoes of the company exec pitching their budget - what saving or benefit will they need to demonstrate to win the approval of the CFO? Importantly, which exec will be the one to best position your product to get the green light on budget?The top tip here is to work out where the money will come from in your target clients - which line item in which budget is going to give you the revenue you need, and who is in charge of signing it off - you'll sometimes be surprised, because it's not always the person you think it is.

The Existing Budget

If you're about to launch a SaaS platform, you can't really go wrong by analysing how some of the most successful businesses have approached their pricing matrix. I know it's cliché, but they will have spent a lot of time and money in understanding the customer, their psychology, the market, the budgets and many other factors.SalesForce are masters for pricing; at first glance you might think that their pricing model is simplistic - fundamentally it boils down to a bronze, silver, gold style model. However, the way they've constructed the matrix heavily encourages you into the next level.

Taking inspiration

After saying all of this, you don't have to, and probably won't get it right first time. When you first go to market, irrespective of how well prepped you are, how well understood the market is, the chances are your pricing model will need to adapt as you grow and the market changes. The top tip that I would advise to here is that it's a lot simpler to reduce your prices than it is to increase them!

Test and Adapt

When you first take your product to market, beyond the price, clients also want to see proof points and case studies. If they're the first customer, this will always make them nervous, particularly if there's a lot of money on the line. This is where the old adage of "No-one ever got fired for buying IBM" comes in. Choosing the ‘safe’, known option as opposed to the challenger is a defensible position for the person signing off the budget.Don't be afraid to battle and do deals to get your first 20 clients in and using your product. The information you'll get from them will be invaluable.

Don't be afraid to deal to get going

Peter Rossi, Co-Founder and Strategy Director at Equals Collective


Yet when they actually go to market with their product, their pricing strategy has had very little thought and is always a mad scramble to get in place.

problemsolving

Problem Solving

startup

Startups

8 tips on setting the right price for your tech service

In general, meeting minutes should capture the following six elements :<ul><li>Date and Time</li><li>Attendees</li><li>Agenda</li><li>Notes</li><li>Key Decisions</li><li>Action Items</li></ul>

Elements of meeting minutes

The process of capturing meeting minutes starts even before the meeting has begun. There are two important questions that should be addressed before the meeting to ensure a productive meeting.<ul><li>Who will write the meeting notes? Every meeting should have an individual responsible to share meeting notes after the meeting.</li><li>What is the agenda? It is widely known that an efficient meeting begins with a clear agenda. Creating and sharing agenda ahead of the meeting gives the attendees an opportunity to come prepared for the discussion. </li></ul>

How to prepare for taking notes before the meeting?

<ul><li>Note taking application: Many people prefer old-school way of taking notes using notepad/pen while others prefer a reliable note-taking application.</li><li>Taking notes: While capturing meeting notes, it will be useful to categorize the content in three buckets - Notes, Key Decisions and Action Items.</li><li>Clarifications and questions: It is always a good idea to pause the discussion with any clarifying questions. If given an opportunity, summarize the meeting (highlighting key decisions, action items & next steps) to the group to get early feedback before sending out the official meeting minutes.</li></ul>

How to take valuable notes during the meeting?

Once the meeting is over, collate and share meeting notes at the earliest to ensure relevance of the content. Post meeting, review meeting notes while the content is still fresh to ensure the completeness of the notes. Meeting minutes are designed to drive projects forward by documenting key decisions and drive accountability among stakeholders. Hence, it is essential to outline action items and next steps clearly.

How to review and share meeting minutes after the meeting?

Meeting minutes, also known as minutes of meeting (MoM) or meeting notes are written record of a meeting and are used to document, share and reference the entire meeting. The process of capturing meeting notes efficiently requires preparation before the meeting, efficiency during the meeting, and

corporateculture

Corporate Culture

How to write effective meeting minutes?

‍This tip is easy – unless unavoidable, do not cancel or request to reschedule the career discussion meetings. Your report has most likely spent time planning for the meeting, and this meeting is probably on the top of their mind. By cancelling or rescheduling, you are essentially reflecting priority of this meeting to be lower for you, which will impact the trust the employee has in the team or company. In a survey of 10.5K job changers, conducted by LinkedIn, “concerns for career development” was cited as the top reason of leaving the job.

1. Don’t cancel or reschedule the career session

‍It is usually the report’s responsibility to share the <a href="https://www.loopinhq.com/resources/meeting-agenda">agenda for this meeting</a>, however, don’t be a silent spectator. Familiarize yourself with the agenda and come prepared to the meeting for an active discussion. Take the time to review the agenda ahead of the meeting and contribute to it, if needed. This is a great way to show that you care and would like to invest in your report’s career growth (which you should!).

2. Prepare for the professional development meeting

‍Career discussion meetings are a great forum to give informal feedback to your reports. The idea of the meeting is to work together towards achieving your report’s career goals and retrospective feedback is a key component to that. If needed, gather feedback from your report’s co-workers and stakeholders ahead of the meeting and combine that with your own personal feedback for them. The feedback should be well rounded and should clearly outline their superpowers (something that they are good at), accomplishments and scope of improvement (skills that they should be improving).

3. Provide feedback during the meeting

‍Every individual is motivated by different things – working towards the next promotion, getting to flex a specific skillset, the team vision, the people, or money. Knowing what keeps your report going will help you customize your discussion and opportunities to fit with your report’s vision and their professional growth. If your report wants to build a product, then presenting them with opportunities to build a team will not help them achieve their goals.

4. Understand your report’s motivation

‍It is very easy for career discussion meetings to turn into mentoring sessions or philosophical – this often does not lead to <a href="https://www.loopinhq.com/resources/action-items">actionable results</a>. While this is a good time to mentor your report or share relevant feedback, it is important to stick to the agenda and ensure that you’re driving towards achieving the expected outcome. If you think the end outcome cannot be achieved, communicate that to your report as soon as possible to reset expectations.

5. Drive the meeting agenda to arrive at expected meeting outcome

<a href="http://www.loopinhq.com/resources/framework-for-goal-setting">SMART</a> (Specific, Measurable, Achievable, Relevant and Time-bound) goals ensure that the employee is setup for success and the goal will be met in a certain time frame. You can create SMART goals by using the following mental model –<ul><li>Use specific wording</li><li>Include measurable goals</li><li>Aim for realistically attainable goals</li><li>Pick relevant goals that relate to your business</li><li>Make goals time-bound by including a timeframe and deadline information</li></ul>

6. Build SMART goals

‍This holds the key to a successful career discussion. Once you and your report have outlined the career development plan, discuss what mechanisms should be set to enforce the plan. The type of mechanism can be a personal choice. A few ideas of a follow-up mechanism are <ul><li>The classic - Monthly check-ins: Setup 30min monthly check-ins </li><li>Asynchronous meeting: Use a collaborative tool to capture the milestones and next steps discussed in the career discussion meeting and keep updating the document as progress is made.</li></ul>

7. Implement a follow-up mechanism

Got an upcoming career development discussion with a team member? Unsure how to go about discussing professional development with your direct report? Here is a curated list of best tips from top managers all over to assist you with the career discussion with your employees.

remotework

Remote Work

timemanagement

Time Management

teamwork

Teamwork

leadershipandmanagement

Leadership & Management

Career discussion with your employee

<ol><li>Artificial Intelligence (AI) and Machine Learning </li><li>Robotic Process Automation (RPA) </li><li>Edge Computing </li><li>Quantum Computing </li><li>Virtual Reality and Augmented Reality </li><li>Blockchain </li><li>Internet of Things (IoT) </li><li>5G </li><li>Cyber Security </li> </ol>

Other than that AI will be used further to analyze interactions to determine underlying connections and insights, to help predict demand for services like hospitals enabling authorities to make better decisions about resource utilization, and to detect the changing patterns of customer behaviour by analyzing data in near real-time, driving revenues and enhancing personalized experiences.

Like AI and Machine Learning, Robotic Process Automation, or RPA, is another technology that is automating jobs. RPA is the use of software to automate business processes such as interpreting applications, processing transactions, dealing with data, and even replying to emails. RPA automates repetitive tasks that people used to do.

As the quantity of data organizations are dealing with continues to increase, they have realized the shortcomings of cloud computing in some situations. Edge computing is designed to help solve some of those problems as a way to bypass the latency caused by cloud computing and getting data to a datacenter for processing. It can exist “on the edge,” if you will, closer to where computing needs to happen. For this reason, edge computing can be used to process time-sensitive data in remote locations with limited or no connectivity to a centralized location.

Edge Computing

Next remarkable technology trend is quantum computing, which is a form of computing that takes advantage of quantum phenomena like superposition and quantum entanglement. This amazing technology trend is also involved in preventing the spread of the coronavirus, and to develop potential vaccines, thanks to its ability to easily query, monitor, analyze and act on data, regardless of the source. Another field where quantum computing is finding applications in banking and finance, to manage credit risk, for high-frequency trading and fraud detection.

Quantum Computing

The next exceptional technology trend – Virtual Reality (VR) and Augmented Reality (AR), and Extended Reality (ER). <ul><li>VR immerses the user in an environment </li><li>AR enhances their environment</li></ul> Although this technology trend has primarily been used for gaming thus far, it has also been used for training, as with VirtualShip , a simulation software used to train U.S. Navy, Army and Coast Guard ship captains.

VR & AR

Although most people think of blockchain technology in relation to cryptocurrencies such as Bitcoin, blockchain offers security that is useful in many other ways. In the simplest of terms, blockchain can be described as data you can only add to, not take away from or change. Hence the term “chain” because you’re making a chain of data. Not being able to change the previous blocks is what makes it so secure. In addition, blockchains are consensus-driven, so no one entity can take control of the data. With blockchain, you don’t need a trusted third-party to oversee or validate transactions.

Blockchain

As consumers, we’re already using and benefitting from IoT. We can lock our doors remotely if we forget to when we leave for work and preheat our ovens on our way home from work, all while tracking our fitness on our Fitbits. However, businesses also have much to gain now and in the near future. The IoT can enable better safety, efficiency and decision-making for businesses as data is collected and analyzed. It can enable predictive maintenance, speed up medical care, improve customer service, and offer benefits we haven’t even imagined yet.

The next technology trend that follows the IoT is 5G. Where 3G and 4G technologies have enabled us to browse the internet, use data driven services, increased bandwidths for streaming on Spotify or YouTube and so much more, 5G services are expected to revolutionize our lives. by enabling services that rely on advanced technologies like AR and VR, alongside cloud based gaming services like Google Stadia, NVidia GeForce Now and much more. It is expected to be used in factories, HD cameras that help improve safety and traffic management, smart grid control and smart retail too.

Cyber security might not seem like trending technology, given that it has been around for a while, but it is evolving just as other technologies are. That’s in part because threats are constantly new. The malevolent hackers who are trying to illegally access data are not going to give up any time soon, and they will continue to find ways to get through even the toughest security measures. It’s also in part because new technology is being adapted to enhance security. As long as we have hackers, cybersecurity will remain a trending technology because it will constantly evolve.

Cyber Security

crypto

Cryptocurrency

artificialintelligence

Artificial Intelligence

Top 9 New Technology Trends for 2021

Start where you are. Use what you have. Do what you can.

Arthur Ashe explains how this iconic African American tennis player overcame racial and class barriers to reach the top of the tennis world in the 1960s and 1970s. But more important, it follows Ashe’s evolution as an activist who had to contend with the shift from civil rights to Black Power. Off the court, and in the arena of international politics, Ashe positioned himself at the center of the black freedom movement, negotiating the poles of black nationalism and assimilation into white society. Fiercely independent and protective of his public image, he navigated the thin line between conservatives and liberals, reactionaries and radicals, the sports establishment and the black cause. Eric Allen Hall’s work examines Ashe’s life as a struggle against adversity but also a negotiation between the comforts—perhaps requirements—of tennis-star status and the felt obligation to protest the discriminatory barriers the white world constructed to keep black people "in their place." Drawing on coverage of Ashe’s athletic career and social activism in domestic and international publications, archives including the Ashe Papers, and a variety of published memoirs and interviews, Hall has created an intimate, nuanced portrait of a great athlete who stood at the crossroads of sports and equal justice. "Hall’s elegant and well-paced narrative teases out the contradictions of one of tennis’s most enigmatic characters."—Times Literary Supplement "A strong book on an outstanding topic, it serves as a reminder that Ashe's tragic death has to some extent eclipsed his life's work on behalf of racial equality."—Wall Street Journal "A portrait of Arthur Ashe that shows the fullness of his character—his broad interests, his impressive talents, and his missteps."—New Books in Sports "A remarkable book that will serve as a model for future works in this genre."—Virginia Magazine of History and Biography Eric Allen Hall is an assistant professor of history at Georgia Southern University, Statesboro.

Arthur Ashe explains how this iconic African American tennis player overcame racial and class barriers to reach the top of the tennis world in the 1960s and 1970s. But more important, it follows Ashe’s evolution as an activist who had to contend with the shift from civil rights to Black Power. Off the court, and in the arena of international politics, Ashe positioned himself at the center of the black freedom movement, negotiating the poles of black nationalism and assimilation into white society. Fiercely independent and protective of his public image, he navigated the thin line between conservatives and liberals, reactionaries and radicals, the sports establishment and the black cause.Eric Allen Hall’s work examines Ashe’s life as a struggle against adversity but also a negotiation between the comforts—perhaps requirements—of tennis-star status and the felt obligation to protest the discriminatory barriers the white world constructed to keep black people "in their place."Drawing on coverage of Ashe’s athletic career and social activism in domestic and international publications, archives including the Ashe Papers, and a variety of published memoirs and interviews, Hall has created an intimate, nuanced portrait of a great athlete who stood at the crossroads of sports and equal justice."Hall’s elegant and well-paced narrative teases out the contradictions of one of tennis’s most enigmatic characters."—Times Literary Supplement"A strong book on an outstanding topic, it serves as a reminder that Ashe's tragic death has to some extent eclipsed his life's work on behalf of racial equality."—Wall Street Journal"A portrait of Arthur Ashe that shows the fullness of his character—his broad interests, his impressive talents, and his missteps."—New Books in Sports"A remarkable book that will serve as a model for future works in this genre."—Virginia Magazine of History and BiographyEric Allen Hall is an assistant professor of history at Georgia Southern University, Statesboro.

Eric Allen Hall

Arthur Ashe

<ul><li>Avoid additional words and unnecessary jargon. Don’t say “he was very excited” instead of “he was excited”. Or “let’s get the ball rolling” instead of “let’s start”;</li><li>Write short sentences;</li><li>Keep one idea per phrase;</li><li>Structure the message (most important thing goes first, bullet points, highlights, etc.);</li></ul>

1. Clarity means simple and to the point: 

<ul><li>Define your communication objective (informational, actionable, educational, inspirational);</li><li>Label the subject line accordingly: “FYI” (for your information), “Action/Reply Required”, “Invitation”, etc.;</li><li>Use the apropiate tone and voice; </li><li>Have a specific ask and conclusion (e.g. “Please reply by Wednesday, 25th of August, at 14:00”);</li></ul>

Your Brand Is Much More Than Your Logo. Here's What Really Makes Your Brand Stand Out to Customers.

How Brands Use The Psychology Of Color To Manipulate You

Be the smartest and the fastest in the room

10 Things You Must Know When Launching A New Product

8 tips on setting the right price for your tech service

Maria-Diana Dutica