Unlike sales and marketing, who are responsible for very clear, measurable, deliverables (new/retained customers and leads respectively), product managers can’t be measured this way.
The outcome of good product management work is not contained in the product department but rather manifested in the performance of many other departments.
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Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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