3 Pitfalls to Avoid When Setting Goals for Product Managers - Deepstash

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Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.

3 Pitfalls to Avoid When Setting Goals for Product Managers

productcoalition.com

Measuring Product Managers Performance

Unlike sales and marketing, who are responsible for very clear, measurable, deliverables (new/retained customers and leads respectively), product managers can’t be measured this way.

The outcome of good product management work is not contained in the product department but rather manifest...

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Before you set goals for your product managers, you need to understand why you are doing it. There are a number of reasons to set goals for people in your company, but not all of them can be applied to product managers, like:

  • Personal performance evaluation
  • Making sure the c...

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But in most cases, these numbers are not set in stone. You want to set goals that are challenging yet achievable, and by definition, it creates a range of options. The OKR method sets the objective (what we are actually trying to achieve here) as context for the actual results and numbers that we...

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If you want to help your product managers succeed, you must address the softer side of product management. There are so many soft skills that a product manager needs to master in order to be able to deliver the outcomes you really want from them.

When you set goals, make s...

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Whether you’re new to objectives and key results (OKRs) or just brushing up, this stash aims to help you feel more confident about driving your product team toward clear, measurable outcomes in 2021

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