Numbers Can Never Be Absolute

But in most cases, these numbers are not set in stone. You want to set goals that are challenging yet achievable, and by definition, it creates a range of options. The OKR method sets the objective (what we are actually trying to achieve here) as context for the actual results and numbers that we strive to see.

The rule of thumb is that when assessing whether or not an OKR was met, if you were able to meet 70% of the goal you should consider it done. That’s because it was meant to be directional all along.