If you want to help your product managers succeed, you must address the softer side of product management. There are so many soft skills that a product manager needs to master in order to be able to deliver the outcomes you really want from them.
When you set goals, make sure at least one of them sets the bar for higher performance in a softer area: working with stakeholders, decision making, clear communication, or anything else you can think of.
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Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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