Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large or small viewports, people often scroll past carousels.

A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.

• Include 5 or fewer frames within the carousel, as it’s unlikely users will engage with more than that.
• Use crisp-looking text and images that coincide with the organization’s charter.
• Use icons and links that are understandable and recognizable.
• If offering a navigati...