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Homepage Space Design Elements: Designing Carousels
Carousels allow multiple pieces of content to occupy a single, coveted space. This may placate corporate infighting, but on large or small viewports, people often scroll past carousels.
A static hero or integrating content in the UI may be better solutions. But if a carousel is your hero, good navigation and content can help make it effective.
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Main Benefits Of Carousels
The greatest benefit of using carousels is that they enable more than one piece of content to occupy the same piece of prime real estate on the homepage, which can help diffuse any infighting about whose content is most deserving. An additional benefit is that because more information appears near the top of the viewable area, there may be greater opportunities for people to actually see it.
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Tips for Designing Better Carousels
- Include 5 or fewer frames within the carousel, as it’s unlikely users will engage with more than that.
- Use crisp-looking text and images that coincide with the organization’s charter.
- Use icons and links that are understandable and recognizable.
- If offering a navigation button for each frame (rather than arrows to scroll through), ensure that each button looks different, and represents the frame.
- Make links and buttons large enough to decipher and click.
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Auto-Forwarding
Auto-forwarding through the frames in a carousel leads people through the information. But there are some instances where auto-forwarding is not recommended:
- When we are not sure about the timing.
- When there are advertisements in the content.
- The page is viewed on a mobile device.
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IDEAS CURATED BY
Jennifer Robertson's ideas are part of this journey:
Learn more about product with this collection
Essential product management skills
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How to identify and prioritize customer needs
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