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How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
Email marketing should be the foundation of your marketing strategy. It’s usually the best data set you have for your customers and, thanks to a wide range of online tools, can be delivered in a personalized way at scale. Ultimately, you want to get the right email to the right person, at the right time, so they feel unique, understood and appreciated.
This creates a bespoke sales funnel for your customers, both current and future. Marketing teams can then build further strategies on top of this.
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With so much competition for attention online, many marketing and sales teams are rightly asking themselves how they can make their brand stand out from the crowd?
The key is making your brand shine one person at a time through personalization.
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307 reads
More information now gets created daily than in entire decades of previous human history. So it goes without saying that if your content is stale, it won’t be seen.
Your brand needs to develop content that understands the needs of your audience and is personalized to what they want. If you ...
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47 reads
No brand exists in a vacuum. This is particularly true for ecommerce brands where the online competition can be fierce. There is an ongoing battle for attention as brands compete to be seen before the next distraction takes over.
What channels are your competitors marketing on? What content...
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59 reads
You might understand who your audience is, but do you know where they are? In this case, think more broadly than simply their physical geography. Where does their attention live? Do they use certain social media platforms, and when do they log on? What devices do they use to access them?
Th...
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Marketing tips to stand out from the crowd.
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