How To Personalize For Your Audience: Create A Bespoke Sales Funnel

Email marketing should be the foundation of your marketing strategy. It’s usually the best data set you have for your customers and, thanks to a wide range of online tools, can be delivered in a personalized way at scale. Ultimately, you want to get the right email to the right person, at the right time, so they feel unique, understood and appreciated. 

This creates a bespoke sales funnel for your customers, both current and future. Marketing teams can then build further strategies on top of this.