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How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
Meeting The Audience Where They Are
You might understand who your audience is, but do you know where they are? In this case, think more broadly than simply their physical geography. Where does their attention live? Do they use certain social media platforms, and when do they log on? What devices do they use to access them?
There is a big difference between someone who gets most of their information via emails flashing up on their smartwatch, compared with someone who gets their information from watching Twitch live streams on their phone.
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How to Stand Out from the Crowd with Your Marketing Strategy
With so much competition for attention online, many marketing and sales teams are rightly asking themselves how they can make their brand stand out from the crowd?
The key is making your brand shine one person at a time through personalization.
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307 reads
Personalize For Your Audience: Develop Engaging And Original Content
More information now gets created daily than in entire decades of previous human history. So it goes without saying that if your content is stale, it won’t be seen.
Your brand needs to develop content that understands the needs of your audience and is personalized to what they want. If you ...
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47 reads
Keep An Eye On Your Competitors
No brand exists in a vacuum. This is particularly true for ecommerce brands where the online competition can be fierce. There is an ongoing battle for attention as brands compete to be seen before the next distraction takes over.
What channels are your competitors marketing on? What content...
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59 reads
How To Personalize For Your Audience: Create A Bespoke Sales Funnel
Email marketing should be the foundation of your marketing strategy. It’s usually the best data set you have for your customers and, thanks to a wide range of online tools, can be delivered in a personalized way at scale. Ultimately, you want to get the right email to the right person, at the rig...
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CURATED FROM
How to Stand Out from the Crowd with Your Marketing Strategy - The European Business Review
europeanbusinessreview.com
5 ideas
·532 reads
IDEAS CURATED BY
Marketing tips to stand out from the crowd.
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