Meeting The Audience Where They Are

You might understand who your audience is, but do you know where they are? In this case, think more broadly than simply their physical geography. Where does their attention live? Do they use certain social media platforms, and when do they log on? What devices do they use to access them?

There is a big difference between someone who gets most of their information via emails flashing up on their smartwatch, compared with someone who gets their information from watching Twitch live streams on their phone.