Design for distraction

Many users will default to using their main go-to-apps. It can be really challenging to distract users away from them.

The average session for a mobile app is less than 5 minutes. This means you have less than five minutes to shine and integrate yourself into a user's life.

Solution:

1. Don't stray away from your CTA. Be tasteful about how you display your CTA.
2. Allow users to skip most of the onboarding if they want to.
3. Ensure your app loads quickly. 70% of mobile app users will ditch an app if it loads slowly.