Ideas from books, articles & podcasts.
You never get a second chance to make a first impression
The average smartphone user has 40 apps installed. Getting a user to download your app is a small part of the problem.
On average, 25% of all apps are abandoned after the first session. So having a strategy to keep your mobile users' attention (and retention) means making e...
Many onboarding experiences ramble on about everything about their app to try and keep users, but it really pushes users away.
Think critically about what things users have to do in their first session—the lighter this experience, the higher your success rate.
Many users will default to using their main go-to-apps. It can be really challenging to distract users away from them.
The average session for a mobile app is less than 5 minutes. This means you have less than five minutes to shine and integrate yourself into a user's life.
With all things in life, there is give and take. With your app, users should sufficiently understand what they will get in turn for personal information.
The "create an account" prompt should rarely be part of a first experience. Ensure you're giving value to your user befo...
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