Creating The Climate For Innovation - Deepstash

Creating The Climate For Innovation

Enforcing innovation rarely works because external motivators are harmful to intrinsic motivation as described in Drive. How can a company then encourage innovation? You create the conditions for innovation to flourish.

So how can we create the right conditions for innovation? One simple rule is trying to shoot for bigger goals by “10xing” everything. For example, striving for a product which is 10 times better and has only 1/10 the cost of its current alternative.

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Chairman Eric Schmidt and executive advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation

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