The restless and ambitious nature of smart creatives will naturally lead them to create something of their own sooner or later or at least make a change and try something new, like going to another company. So how can you retain them? The answer is, by giving them what they most crave, intellectual challenges.
If you challenge a smart creative’s intellect, they will feel stimulated and more motivated, keeping them happy and away from the thoughts of leaving the company.
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Chairman Eric Schmidt and executive advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation
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