Social proof is evidence that customers like your product or service. It gives you credibility. Reviews and testimonials show that other people enjoy your product or service, which helps other viewers trust you.
Stay within your ad platform's character limits and keep your social proof short and impactful. If you need more room, consider using a copy-focused graphic.
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When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
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