Ideas from books, articles & podcasts.
There’s been a seismic shift in how consumers interact with brands in recent years – they don’t entirely trust advertising in the traditional sense, preferring recommendations and reviews.
People want these unique, authentic customer journeys that happen between brands, partners, reviewers and influencers.
MORE IDEAS FROM THE SAME ARTICLE
Essentially, the partnership economy is a modern way of thinking about growth. Some brand approaches have been centralised and fixed. There’s been a focus on Google and Facebook and fairly rigid approaches to acquiring new customers.
But the partnership economy connect...
MORE LIKE THIS
The influencer industry has operated in boom times. As more Americans have taken their cues from social media about where and what to buy, brands started to use their marketing budget on influencers.
But if the world is going to face a recession, the influencer lifestyle will come to a hal...
published 4 ideas
As more and more jobs are eliminated due to technology, we need to keep reinventing ourselves and stay in a permanent state of transition, to be relevant in the future.
The Art of Re-inventing ourselves has 3 key factors:
published 5 ideas
Today's technology-enabled world offers many ways to capitalize on creativity: creators are now earning individually, monetizing their unique skills. People are turning their passion, the things they love to do, into their earning source.
Whether it's podcasting or video content creation...
❤️ Brainstash Inc.