The Partnership Economy - Deepstash

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The Partnership Economy

The Partnership Economy

There’s been a seismic shift in how consumers interact with brands in recent years – they don’t entirely trust advertising in the traditional sense, preferring recommendations and reviews.

People want these unique, authentic customer journeys that happen between brands, partners, reviewers and influencers.

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Essentially, the partnership economy is a modern way of thinking about growth. Some brand approaches have been centralised and fixed. There’s been a focus on Google and Facebook and fairly rigid approaches to acquiring new customers.

But the partnership economy connect...

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The Future of Work

As more and more jobs are eliminated due to technology, we need to keep reinventing ourselves and stay in a permanent state of transition, to be relevant in the future.

The Art of Re-inventing ourselves has 3 key factors:

  • Thinking "different"
  • Working with varied partners

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