There’s been a seismic shift in how consumers interact with brands in recent years – they don’t entirely trust advertising in the traditional sense, preferring recommendations and reviews.

People want these unique, authentic customer journeys that happen between brands, pa...

Essentially, the partnership economy is a modern way of thinking about growth. Some brand approaches have been centralised and fixed. There’s been a focus on Google and Facebook and fairly rigid approaches to acquiring new customers.

But the partnership economy connect...