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The Partnership Economy: From the Impact CEO

The Partnership Economy: From the Impact CEO

econsultancy.com

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The Partnership Economy

There’s been a seismic shift in how consumers interact with brands in recent years – they don’t entirely trust advertising in the traditional sense, preferring recommendations and reviews.

People want these unique, authentic customer journeys that happen between brands, pa...

Essentially, the partnership economy is a modern way of thinking about growth. Some brand approaches have been centralised and fixed. There’s been a focus on Google and Facebook and fairly rigid approaches to acquiring new customers.

But the partnership economy connect...

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