Ideas from books, articles & podcasts.
Essentially, the partnership economy is a modern way of thinking about growth. Some brand approaches have been centralised and fixed. There’s been a focus on Google and Facebook and fairly rigid approaches to acquiring new customers.
But the partnership economy connects you, on a global scale. It’s possible to achieve so much growth through these connections – and leveraging partnerships is often the quickest route not only to growth but also to trust. With the best partnerships, you don’t feel that you’re being sold to, delivering a delightful customer experience.
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