Driving Better Email And Text Campaigns With Data

Mass messaging initiatives are no longer effective. You can’t send a mass email to tens of thousands of individuals and expect them to buy something. Consumers don’t interact with brands because of irrelevant content. They will, without a doubt, lose interest if they do not locate content that is...

Introverts are more quiet and contemplative than their extrovert opposites, earning them an A for listening skills. While the ability to “listen” may seem unremarkable (Siri can listen too), being able to listen, analyze, and act is extremely valuable in the digital age, as brands seek to engage ...

By partnering with other brands and companies that already have established relationships within the industry, you can offer them a percentage of sales or profit from each sale made through their distribution channel.

This usually works best if it’s between complementary pr...