Introverts are better listeners.

Introverts are more quiet and contemplative than their extrovert opposites, earning them an A for listening skills. While the ability to “listen” may seem unremarkable (Siri can listen too), being able to listen, analyze, and act is extremely valuable in the digital age, as brands seek to engage in meaningful dialogue with consumers.

Social media allows for consumers to voice their opinions and potentially engage in creative collaboration with brands. However, this partnership between consumer and brand can happen only when businesses are willing to listen, and listen well.