The Most Important Metric For Startups

After you’ve established a product-market fit and have your demand generation in order on the marketing and outbound sales side of things, it’s important to ensure that your reps have their calendars full depending on the deal size.

Once that’s solidified, founders should be looking at the average deal size, the speed — how fast the deals are going through the sales cycle, not just in total but by stage — and then on top of it too is the conversion rates.