The Four-Step Referral Framework
- The pathways: the type of incentives you have.
- The emotional peaks the customer has: If you think about the emotional experience of the buying process, you have to understand those peaks and then align with them accordingly.
- The sales process: the behaviour design that determines how you align the customer emotional peaks with the sales process.
- Persuasion: Humans have mental shortcuts and 90% of decisions are made through our subconscious. This step is about tapping into that subconscious and the mental shortcuts that people take through an influence strategy.
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Founder-Led Sales Strategies For Startups ⎪Predictable Revenue
predictablerevenue.com
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Startup Strategies and Metrics
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