<a href="http://dx.doi.org/10.1080/14748460.2012.691284">A Yale study</a> found that when individuals came up with ideas by themselves, there were double the amount generated during a group session.To capitalise on this, you should capture people's ideas before bringing them to the whole group. Then, once in the group, the ideas should be "plussed".

Individual ideation results in 2x the ideas.

Creativity is an in-demand skill, with studies showing that CEOs feel "innovation" is the number one priority for their business. But 77% of those CEOs also believe it's hard to find employees with creativity and innovation skills.But, in reality, plenty of people meet the criteria. The problem is in the societal and cultural conventions around working that prevent employees from being creative.

Organisations rarely foster creativity.

Traditional group brainstorming isn't as productive as we think. Group brainstorming feels productive because we experience connection with others. But in reality, this type of brainstorming can prevent people from interjecting with their ideas, promote anxiety, and make disenfranchised employees feel unsafe.

The Brainstorming Illusion

After taking over Pixar, Steve Jobs implemented a policy of "plussing", which led to great success. Plussing is a simple strategy where someone can only criticise an idea if they also offer a potential solution. This helps to improve on ideas, remove flaws, and generate new ideas.

Encourage positivity to generate more ideas.

<a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.success.com%2F10-inspiring-quotes-on-innovation%2F&text=%E2%80%9CIf%20you%20want%20something%20new%2C%20you%20have%20to%20stop%20doing%20something%20old.%E2%80%9D%20%E2%80%93Peter%20F.%20Drucker&via=successmagazine&related=successmagazine">“If you want something new, you have to stop doing something old.”</a>

In working cultures, there is an underlying belief that "productivity requires speed". Therefore, organisations value people who work fast, make quick decisions and tick off their to-do list. In reality, this 'fast productivity' stifles creativity and innovation.

The Productivity Illusion

Our tendency to value fast productivity prevents us from keeping an open mind once we find a solution to a problem.To avoid this, you should encourage extra incubation of ideas toward the end of the decision-making process.

Resolving things too quickly prevents innovation.

Organisations tend to reward "smart-talkers", who sound more intelligent when they're critical of others, ideas, and works. When people engage in criticism, they appear (at face value) to be more competent and are rewarded by leaders.

The Intelligence Illusion

Organisations want innovators, and creative people want to be supported in the workplace. So we need to change the way the workplace works for everyone's benefit.

The Productivity Illusion

3 Common Fallacies About Creativity

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