Visual Cues: Explicit

These are more direct and can be noticed a mile away on your site. A primary way to implement this is to add arrows pointing to the most important page elements, like your CTA for instance.

Keep in mind, the arrows pointing to your CTA indicate that there’s more content beyond that page, it directs your customer right to it – at least it should. In addition to the arrows, you can always opt-in for a circle around your CTA and arrows leading up to it.