Studies have shown when given a list, most people remember the very beginning and the very end the best while the middle items are hazy and poorly remembered.Psychologists call this the "primacy effect", meaning beginning, and the "recency effect", meaning the last thing that happened.

We mostly remember beginnings and endings

When you speak, how much does the audience remember, and which parts do they remember? The answer may help you re-think how to be an impressive communicator.

Understand yourself and those around you.

psychology

Psychology

problemsolving

Problem Solving

We mostly remember beginnings and endings, which is a problem

<ul><li>The brain is both complicated and necessary for human survival.</li><li>Brain growth is aided by good blood circulation throughout life.</li><li>Berries and shellfish have been shown to protect the brain from cognitive deterioration.</li><li>A happy brain is well hydrated.</li><li>Your mind will be healthier and stronger if you give it a mental workout.</li><li>Breathing exercises assist you in overcoming stress.</li><li>Negative thoughts cause the brain to rewire itself — for the worse.</li></ul>

Key Takeaways From The Book

Descartes, a French philosopher, compared the human brain to a hydraulic mechanism. Scientists later compared it to a telephone. It was also compared to a computer later on.Kristen Willeumier, an American neuroscientist, compares the brain to a high-performance sports vehicle. If you want your brain to run smoothly, you must provide it with regular maintenance and high-quality fuel.Of course, the brain isn't a machine. It is fueled by blood and sugar; it thrives when hydrated and shrivels when dehydrated. However, the metaphor is valuable.

Defining The Brain: A Primer

Hundreds of billions of messages are transferred between brain cells known as neurons every second. This neural activity produces real electricity, enough to light a low-wattage light bulb. If you give it 70 hours, your brain will be able to charge a smartphone.The brain also retains a large amount of information. It has the equivalent of 2.5 million gigabytes of digital memory on average. You could watch TV for three centuries if all that storage space was eaten up by recordings of television shows.

The Brain Is Both Complicated and Necessary for Human Survival

There are 100 billion neurons in the adult brain. Each of these brain cells is linked to around 10,000 additional cells. Synapses are gaps in the network that allow neurons to transfer or convey messages to one another. There are approximately 100 trillion unique connections between neurons in total.That's more than 1,000 times the number of stars in our galaxy, to put it in context. The brain is the "most intricate object in the known cosmos," according to scientist Michio Kaku.

The Most Intricate Object In The Galaxy

The external world is sensed by the eyes, ears, noses, and tongues, but the brain is in charge of what you see, hear, smell, and taste. The spinal cord, the second component of the central nervous system, transmits this information from the body to the brain (the first component is the brain itself). New messages are generated once this information has been processed, allowing your body to undertake conscious and unconscious processes.Our brain is an essential tool, which is why you must take care of it. It operates best when it's kept clean, sharp, and well-honed, just like a knife.

Beyond The Five Senses

Scientists previously believed that lost cells could not be replaced, however, new neuroscientific research contradicts this belief. Adults continue to develop new brain cells long into their sixties, seventies, and even eighties, according to new research. That doesn't happen on its own, though; you must assist in the process.The main point is this: Brain growth is aided by good blood circulation

Good Blood Circulation

Adequate circulation is essential for cognitive function and overall wellness. If you're experiencing brain fog or difficulty concentrating, inadequate circulation likely is to cause.Take a walk: Exercise has been linked to increased creativity and the creation of new ideas because short bursts of movement increase blood circulation to the brain. Do your brain a favour and take a brisk walk around the block or around your workplace the next time you hit a mental snag.Make sure you're sitting up straight with your shoulders back and your neck long when you return to your workstation.

Go Walking

Dementia affects one out of every 10 persons over the age of 65, according to the World Health Organization. This equates to about 50 million people worldwide.The problem is escalating as well. As the world's population ages, that figure is expected to triple by 2050.The Solution: Consume plenty of veggies and legumes, whole grains over processed carbohydrates, and dairy, meat, and sugar in moderation. When you add nuts, seeds, and olive oil to the mix, you've got a diet that'll benefit your general health.

A Rich Diet

Given that the brain is 60 per cent fat, it's no surprise that dietary fat plays a role in cognitive function. Myelin sheaths, a layer of insulation around nerve fibres that allows neurons to carry signals rapidly and effectively, are made mostly of fat in the brain. Getting plenty of marine omega-3 fatty acids is the greatest method to safeguard this area of your brain. Two servings of "oily fish" and seafood each week, such as salmon, tuna, trout, mussels, oysters, herring, mackerel, or sardines are recommended.

Fat Is Actually Good

Like a high-performance sports car, your brain needs high-octane fuel to function correctly. Of course, it is water, not gasoline, that keeps your neurons working.This is due to the fact that the brain is 75 per cent water by weight. It must remain at that level in order to perform efficiently. Water loss of even 1% of your body weight is like putting sand in the wheels – it clogs everything up. What's the end result? Fatigue, a loss of focus, and slower reaction times are all symptoms of this condition.

A Happy Brain Is Well Hydrated

Even if you don't live in a hot and humid area, you should drink enough water.Even while you’re resting in a climate-controlled environment, your body expends a lot of water. Every day, you lose one cup of water simply by breathing. In urine and faeces, another six cups are excreted. Two glasses are added to the total due to perspiration.When you don't replace the water you lose, your brain suffers. Mild dehydration causes fatigue and mental fog. Chronic dehydration can cause dizziness, short-term memory loss, irritability, splitting headaches, and blurred vision, among other symptoms.

Just Drink Some Water

Muscles change as a result of training. Lifting weights increases biceps size, swimming improves abdominal strength, and jogging increases quadriceps size.Although the brain is not a muscle, it may be trained. Give your grey matter a good workout, and it will grow in strength. This can happen in a variety of ways.Training on a regular basis rewires the brain, forming new connections between different areas of the neural network. That's what neuroplasticity is all about. Neurogenesis, or cell proliferation, is also aided by exercise.

Mental Workouts

Reading long-form narrative fiction enhances all three types of intellect. This is because it works on multiple "muscles" at the same time. It expands your knowledge base, invites you to solve riddles, and teaches you to see the world through the eyes of others.To improve memory, picking up a new word every day is your best bet. Learning words work the sections of your brain involved in visual, auditory, and memory processing, therefore having a big vocabulary is connected to higher cognitive efficiency.

Stories And New Words To Learn

Your hippocampus produces new neurons when you create stories, poetry, melodies, love letters, or journal entries. That's because creative pursuits force your brain to come up with fresh words and concepts. The tension, like lifting weights, indicates that your brain is working hard.

Create New Brain Cells

When you're anxious, your brain produces biochemicals that are both physical and metaphorical survival tools. Adrenaline, for example, enables you to outrun predators and defend yourself against attackers. It's also what motivates you to work late at night to fulfil tight deadlines.Stress, on the other hand, can be harmful to your health. It depletes your brain's cognitive abilities, stripping you of the tools you need to master obstacles.

How Stress Eats Your Mind

Deep breathing quickly reduces cortisol levels and lowers your heart rate and blood pressure, allowing you to transition from crisis to calm in seconds. The best part is that it is simple to learn.Close your eyes and place one hand on your stomach and the other over your heart to begin. Now take a deep breath through your nose and count to six while bringing the air down toward your stomach. Hold this breath for three counts before slowly exhaling while counting to six. Open your eyes and appreciate your new and calmer view of the world after five to ten repetitions of this exercise.

Breathing Exercises Assist You in Overcoming Stress

Every day, we have approximately 60,000 thoughts, the majority of which are negative.When they were asked to keep track of their thoughts, however, it was discovered that 60 to 70% of them were negative. According to follow-up research, that number could be as high as 90%.Negative thoughts build negative brain pathways, and positive thoughts create positive neural pathways. Negative thinking has also been linked to the shortening of protective caps called telomeres at the ends of chromosomes. The shorter this cap is, the more quickly the cells will age.

Negative Thoughts

Keep a notebook and write down as many thoughts as you can, particularly those that cause you to shift your attitude. Reread your journal after a week and look for patterns. Are you convincing yourself that you'll always be alone or that you'll never get a new career, for example? Do they happen in specific situations, such as at work, or with specific people, such as select friends?Write down all the reasons why a typical negative thought could be accurate once you've identified it. Now make a list of all the reasons you think it's wrong.

Record Your Thoughts

Negative thoughts lose their sting when approached in this rational way. It's not always reality that brings you down; more often than not, it's an emotional overreaction.Remember that the next time one of those nagging thoughts crosses your mind, and you'll start to feel a lot better about things!

Keep Bad Thoughts At Bay

The brain is not a machine or an organ. It's the entire universe in itself.

A neuroscientist’s groundbreaking, science-driven plan for revitalizing, nourishing and rejuvenating your most essential asset—your brain. Your brain is the most essential organ in your body. The brain and spinal cord are intimately connected to every bodily system and organ, so when it is balanced everything in your body and mind will function more efficiently. It’s vitally important to take proactive steps now, or you risk losing everything, including your ability to think clearly, be creative, remember details, solve problems and retain your memory. In Biohack Your Brain, leading neuroscientist Dr. Kristen Willeumier reveals how you can change your brain by making simple and easy modifications to your lifestyle. Combining clinical experience with revolutionary science, she details how biohacking your brain can boost your cognitive performance and so much more. Dr. Willeumier’s essential guidebook shows you the most effective techniques to prevent memory loss and neurodegenerative disorders like Alzheimer’s disease—and even how to overcome negative thoughts and stress. Through research and case studies, you’ll learn how to upgrade your nutritional choices along with the effective use of supplements, brain games, and physical activity to overcome cognitive damage, whether it’s from previous injuries, such as a concussion or a bad fall or from the effects of living in modern day times. Dr. Willeumier shares her own story alongside those from the NFL players and other clients she has worked with to help you leverage the latest research to find personal solutions. Biohack Your Brain teaches you how to take better care of your brain, and also how to enhance your memory, lose excess weight, increase your energy and vitality in order to create the best health and life possible.

books

Books

scienceandnature

Science & Nature

Biohack Your Brain

As we marvel at the impact that science and technology have had in our world, it is too easy to forget about the remarkable progress of the social sciences.The field of psychology has been a fantastic asset to humankind since it began. From that time forward, we’ve grown to bolster our understanding of the human mind and its workings. We now know the importance of maintaining good mental health and how it affects our society overall. Most importantly, we realize that there’s much more to learn.

The Not-So-Measurable Science

Socioemotional Selectivity Theory focuses on the positive benefits of ageing. The theory is based on the notion that humans modify their goals as they get older because of their unique ability to understand and perceive time.When people are younger, they view time as an open-ended entity. They prioritize goals based on the future, such as travelling or getting a graduate degree.However, when we grow older, we begin to see time as a limitation. Our goals tend to become much more focused on emotional gratification and the present day. Thus, older people seek out more meaningful experiences.

Socioemotional Selectivity Theory 

The Elaboration Likelihood Model is a theory that seeks to explain why people are persuaded to change their views about certain topics.The primary concept of this theory lies in understanding the function of elaboration. Whenever elaboration reaches a higher level, people are more apt to think things over carefully than with lower levels of elaboration, where they might decide quicker with less thought.It states that minds can be changed through greater elaboration, but the real challenge is if they are motivated to listen.

Elaboration Likelihood Model

His hypothesis simply stated that when people were exposed to something regularly, they would eventually come to like that thing. Zajonc emphasized that people didn’t even need a positive outcome or reward about an object — only its mere exposure was enough.

Mere Exposure Effect

During the 1920s, a Russian psychologist named Bluma Zeigarnik noticed something while sitting in a Vietnamese diner. She observed that waiters could easily remember those orders for customers who had not received and paid for their food. Yet, after the food was served and the check was paid, the waiters couldn’t seem to remember anything about the orders.This resulted in a series of studies that proved that we remember stuff more if it is unfinished.

Zeigarnik Effect

The Recency Effect was discussed in a 1962 paper by a psychologist named Bennet Murdock. Murdock discovered that the probability of a remembered word was dependent upon where it was positioned in the list. He learned that the list’s first few words were remembered pretty well, which is called the Primacy Effect.After this, the likelihood of remembering the word dropped drastically — yet it increased again for the last eight words on the list. In the end, the last few words on the list had the highest likelihood of being remembered — giving birth to the Recency Effect.

Recency Effect

Russian psychologist Lev Vygotsky believed that standardized tests were inadequate in assessing a child’s learning readiness. While a certain amount of knowledge is naturally gained from exposure and maturity, other knowledge depends on the social interaction with a teacher or mentor.Vygotsky contended that these zones provide students with the best chance of mastering new knowledge. Thus, a student’s learning process should always take place within these proximal development zones.

Proximal Development Zones

As we marvel at the impact that science and technology have had in our world, it is too easy to forget about the remarkable progress of the social sciences. Some view them as ‘soft’ sciences because…

6 Fascinating Theories from the Field of Psychology

The trope that the human brain didn’t evolve to understand advanced physics is often applied in popular science.After all, early humans’ priorities were constricted to comprehending and contending with predatory threats, learning how to feed themselves and their group, seeking out conditions that were favourable to the functioning of their bodies, and deciding who might make a good candidate to produce offspring with.

Uncomplicated Knowledge

The laws of classical physics, which relate to Newtonian concepts like velocity and momentum, seem to make sense to us because they describe the behaviour of objects in the world as we<a href="https://www.pnas.org/content/113/34/E5072.short"> experience</a> them. When Isaac Newton declared that an object will only change its motion if a force acts upon it, we found this easy to understand because it relates directly to our perception of how things move and behave in the world.

The Physics Laws We Understand

Some post-classical concepts introduced by modern physics — such as entanglement, dark matter and the multiverse — seem to be at odds with what our common sense tells us about the world. And we often explain the counter-intuitiveness of ideas like non-local particle dynamics, wave-particle duality and the potential of a near-infinite number of possible realities by invoking that popular trope: These concepts seem to be outside the pay grade of our specialized cognitive machinery.

Where No Mind Has Gone Before

When they asked trained physicists to think about specific physics concepts last year, the researchers found that expert knowledge in physics has a neural trace that is measurable and is somewhat similar across experts. We could identify concepts across individuals even when they were trained in different systems and had different first languages. We may be able to assess knowledge in students by comparing it to the expert’s knowledge brain state because it is measurable and consistent across experts.

The Research Findings

The nature of many post-classical concepts requires the consideration of alternative possible worlds, such as the multiverse concept that many comic book fans are familiar with. Regions of the brain that were associated with hypothetical or speculative reasoning in<a href="https://www.mpi.nl/publications/item2506536/distinguishable-memory-retrieval-networks-collaboratively-and-non"> previous research</a> played a significant role in the neural signatures of post-classical concepts that required this type of abstract thinking.

Rethinking Thinking

String theory, quantum gravity, time dilation. Why do these advanced physics concepts come easily to some of us but not others?

philosophy

Philosophy

How Our Brains Organize Abstract Scientific Concepts

A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the website’s home page. The main difference is all in the focus of that page.
Your landing page should always be the first thing your customers see when they click on your URL. In short, landing pages are designed for conversion.

The Landing Page

This basically tells you the traffic of visitors converting into leads and accomplishing its true goal! Keep in mind, not every customer clicking on your landing page will take the CTA and move accordingly. Many will bounce while some may read your content and still choose to leave and or come back.

Landing Page Conversion

The average rate of landing page conversions is 9.7% and you can do this quick math as well! Take the number of people who converted, then divide that by the number of people who visited your page, and lastly multiply it by 100! This is important to note as you apply these tools to converting more of your customers through your landing pages.

Calculating The Conversion Rate

There are plenty of designs you may have and can use to attract your customers, however, blank or white space (also known as empty space or negative space) is the most underrated trick you’d have as a small business owner. This allows your page to look less cluttered along with: <ul><li>Increasing readability</li><li>Improving focus on the important elements</li><li>Providing a greater comprehension of your offer</li><li>Enhancing your customer's experience</li></ul>

Distraction-Free, Clean Layout

Provide realist and positive-driven emotional photos and see how quick of a conversion rate you’ll receive. Why? Because your audience can tell just as much as you can when a picture is fake. You want images that’ll draw your customers into what you’re offering. For all our product-based business owners, you’d want to make sure your product is the image. Whether that’s someone wearing it, eating it, wherever your product may fall in that category.

The Right Images

Call To Actions are amazing when used correctly and not overwhelming the customer. For your landing page to start creating the conversions you’re looking for, your CTA needs to be clear and concise. You want your CTA to be just that-a call of action, literally creating an urgency for that customer. Whether it’s having the customer fill out a form, grab an eBook, or any other action… Your designs, copy, colours, and everything must align for that CTA.

A Clear Call To Action

These are more direct and can be noticed a mile away on your site. A primary way to implement this is to add arrows pointing to the most important page elements, like your CTA for instance. Keep in mind, the arrows pointing to your CTA indicate that there’s more content beyond that page, it directs your customer right to it – at least it should. In addition to the arrows, you can always opt-in for a circle around your CTA and arrows leading up to it.

Visual Cues: Explicit

Many of us have heard the phrase, ‘wearing white makes everything look big’. Right? Well, turns out it’s the same with your landing page. With the white or empty space, it’ll draw the attention to the highlighted elements on the page, therefore the customers are forced to focus on them-this is how implicit visual cues pay off! With contrast of colours, between a dark background and white tone, help the customers to focus on what’ll look elevated to them.

Visual Cues: Implicit

Consider opting for a 1 minute video that’s straight to the point, impactful and presenting that urgency for your customers. These videos should speak of your target audience’s pain points and how your business through its service or product will solve them and provide that convenience.

Use Video

Having unique codes and extra incentives for your customers and their favourite products is a bonus many small and large businesses haven’t tapped into yet. No matter your business, you want to ensure in all areas you are servicing your customers and what they enjoy from your business.

Promo Codes and Special Offers

Building trust with your customers in order for a higher conversion rate can be accomplished through your logos, security badges and of course customer testimonials. Consider having an automated email sent out to each new and loyal customer once they make a purchase! Add a special personal touch so they will always feel a part of your VIP!

Tips and Tricks For Better Conversion

All about landing pages, CTAs and optimizing the conversion rate.

So… What is a landing page? A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the

marketingandsales

Marketing & Sales

Landing Pages 101: Improve Your Conversions With These 5 Tips

Traffic refers to the number of people who comes into your store, including those who walk nearby. It is an important measure of retail success and naturally, the more foot traffic = the more chances there are to make sales. The types of retail traffic include:<ul><li>Regular Foot Traffic</li><li>Online Traffic</li></ul>

Different Types of Retail Traffic

PROs- it allows businesses to see and interaact with customers personally- can generate word-of-mouth advertising and repeat customers through recommendation- enables face-to-face sales - allows customers to ask questionsdirectly and get immediate answers CONs- it is dependent on the weather; and- there are declining brick-and-mortar sales

Pros and Cons of Regular Foot Traffic

PROs- there is a constant flow of visitors to your store anytime even when you're sleeping- it provides a targeted reach- there are little to no geographical limitations- tracking allows you to spot patterns and refine your marketing strategy CONs- it takes time to get established online- there is over-reliance on technology- changing algorithms mean you can lose your position in search engines- it costs money to keep getting fresh visitors to your store

Pros and Cons of Online Traffic

<ol><li>Advertise your online presence</li><li>Advertise Online-Only Sales</li><li>Offer Free Shipping Discount Codes</li><li>Offer Incentives for Connecting on Social Media</li><li>Highlight Exclusive Online-Only Products</li><li>Cross-promote with Other Store Owners</li><li>Use In-Store Events</li><li>Hand Out Flyers </li></ol>

8 Ways to Convert Foot Traffic Into Digital Sales

How can I use my website for more foot traffic?- Consider inviting people to buy online and pick-up the item in-store, provide in-store redeemable coupons, and offering in-store exchanges and returns. What is the best way to track the success of my campaigns?- You can add codes to flyers, cards, and other promotional materials or ask customers how they found you when they registered online. How does foot traffic increase sales?- The more foor traffic you have the greater the opportunity is to increase engagement and sales which help boost revenue.

FAQs About Foot Traffic

Looking for more digital sales? Here are eight tips on how to use foot traffic to increase your online turnover.

How to Translate Foot Traffic Into Digital Sales

Your daily experiences is a carefully controlled illusion constructed by your brain. The hallucination creates all your experiences and guides your actions.
This is the way your brain gives meaning to the sensory inputs of your body and the world. You are not reacting to experience, but your brain is constantly making predictions about what will happen and acting on it.

Your brain predicts your experiences

We assume outside events cause our anger or anxiety. But emotions are made by your brain as you need them.  This means the more you know and understand emotions, the more you can influence how your brain will construct them.

How emotions are made

The brain's most important job is not thinking or feeling. It is to keep you alive and healthy. Every thought you have, or emotion you feel, or action you take is to support your body. Your brain's job is then to anticipate the needs of your body en meet it before it arrives.

The brain is not for thinking

Instead of passively observing reality, your brain is predicting your reality. What will I do in the next moment? How did I act the last time I was in this situation? Predicting and correcting is far more efficient than only reacting. So, your brain is making informed guesses about what is going to happen next to reduce uncertainty. It is continually drawing on past experiences to create your present.

The brain is a prediction machine

You are more responsible for your actions than you think. This is because you're the only person who can change the way things are. The actions your brain takes today will become your brains' predictions tomorrow. So making an effort to cultivate new experiences today and learning new things is an investment in who you will be tomorrow.

We are more responsible than we think

What we experience as reality is a combination of the world inside our bodies and what is going on in the world outside. For example, a person can see a gun where there is no gun. If a soldier's heart is racing and has trouble inspecting the visual input, his brain might predict that a person is holding a gun even if it really is a stick.  Our brain's predictions come not only from past experiences but also from the news and social media. They come from what the world is curating for you.

How reality is created in our brains

The brains' most important job is to control the systems of your body in an efficient way. Your energy efficiency is like a budget that consists of resources like water, salt, and glucose. Every time your brain has to learn something new, it has to withdraw from the budget. Stress is when your brain withdraws from your body budget. In a good stress situation, you will make a deposit again. In chronic stress, your brain keeps spending your budget, but you don't have sufficient deposits.

Understanding anxious, stressed feelings

When the body is running a deficit from chronic stress, the body stops spending. It means you stop moving your body, and you stop learning. You're not sleeping enough because of all the worries.  If you don't make deposits, such as enough sleep, healthy eating, giving and getting support etc., you will eventually get to a place where you are bodily bankrupt.

The importance of making sufficient deposits

Emotional granularity is the ability to put emotion into words. Emotion is an event where your brain uses your current knowledge about your feelings to make sense of the changes in your body (increased heart rate, heavy breathing, etc.). It connects the sense data and the feelings you have with what is going on around you. For example, tightness in the chest is experienced as anxiety or determination. The more concepts you kn﻿ow, the better you are able to construct your emotions more precisely to fit the situation you are in.

Emotional granularity

If you are running a body budget deficit, you may feel lousy. But if you're not a very granular person, feelings of anger, sadness, fear all mean the same thing to you. In this case, your brain might struggle to know how to deal with the situation. Do you have a drink of water? Do you go for a run? Do you tell someone? However, if your brain has learned that sadness means you have lost something you care for, whereas disappointment means your expectations turned up empty, it will lead to very specific actions.

Understanding your mood

A conversation with neuroscientist Lisa Feldman Barrett on the counterintuitive ways your mind processes reality—and why understanding that might help you feel a little less anxious.

personaldevelopment

Personal Development

health

Health

mentalhealth

Mental Health

Your Brain Doesn't Work the Way You Think It Does

Just like we take care of our physical fitness, doctors advise us to keep our brains fit by exercising it, in order to stay sharp when one attains the ‘senior citizen’ tag.
Our long-term cognitive health depends on us staying mentally fit, and brain games/memory games are thought to work great for brain fitness.

Mental Fitness

<ul><li>Various studies show conflicting results on brain games or memory games helping improve memory, attention and cognition.</li><li>Just like diet and exercise routines, different types of brain games will have varied results as no two brains are alike.</li><li>Learning a new language improves brain structure and its neuroplasticity, as does learning a new thing every day.</li><li>One has to keep raising the bar and force the brain to adapt.</li><li>Challenging the brain constantly is key to keeping it in shape.</li></ul>

Brain Games And Brain Development

There isn't a definitive answer (yet), but what experts do know is that we all need a brain fitness regimen to stay sharp as a tack.

Can Playing Brain Games Really Keep Your Mind Fit? Brain Experts Set the Record Straight

European explorers like Christopher Columbus navigated the seas guided by the North Star, but it was the 16th Century geographer Gerardus Mercator, whose 1569 world map provided contemporary knowledge about the geography of the world while correcting the charts for sailors.

The North Star And Mercator’s Map

When we look at the Earth from outside the solar system, the idea of it being in any particular direction seems less obvious, as there are no poles or signposts to provide any directional perspective.In the experience of astronomers, there is no direction in space.

The Earth From Outside

<ul><li>According to psychologists, people associate positivity with something above them(north) and negativity with something beneath them(south).</li><li>Cities and countries below the proverbial equator are assumed to be poor and underdeveloped.</li><li>The relationship between directions and our perception of them needs to be reset and rethought.</li></ul>

The Psychology Of North And South

Why are almost all modern maps the same way up? Caroline Williams explores the intriguing history – and how it sways our psychology.

Maps have ‘north’ at the top, but it could’ve been different

The idea of a banker at the other end of Noel Edmonds’ phone is a unique one. So unique in fact that the whole essence of Deal or No Deal has been taken onto the online world.

Deal or No Deal

<a href="https://www.ladbible.com/entertainment/tv-and-film-the-chase-has-been-voted-the-uks-favourite-game-show-20200221">Voted the UK’s best quiz show</a>, The Chase is a household favorite. With a hilarious presenter delivering comedy along the way and the know-it-all Chasers providing brains and wit at the same time, the ITV show is a brilliantly entertaining hour of fun. Drama and tension contrast superbly with greed and humor as four challengers try and escape one of four of Britain’s brightest quiz players.

The Chase

With supermarkets often the bane of peoples’ lives, Supermarket Sweep turned on the fun element with contestants raiding the shelves against the clock as the host delivered fast quips and a whole lot of camp.It was so popular that it recently made a comeback with former X Factor contestant-turned-presenter Rylan Clark-Neal hosting. Letting off steam in one of the most chaotic places was an inspired creation, and its initial running of eight years proved just that.

Supermarket Sweep

The Weakest Link’s strongest link was host Anne Robinson whose demeanour and speech frightened the life out of contestants who had to answer inventive quiz questions against the clock.For some reason contestants were given white boards to write the name of the person who they felt was “the weakest link”. It was always good fun to see who voted for whom and then see the person voted off complain about every other contestant in the post-match interview.

The Weakest Link

Combining a specialist subject round with a general knowledge round, it’s a challenge that even the best slip up on.The spotlight of the dreaded black, though enviously comfy, chair sat opposite Humphrys is enough to scare off any timid contestant. But then the questions start coming rapidly as darkness descends and the audience goes deathly quiet. It really is a true test of nerves and memory.

We mostly remember beginnings and endings, which is a problem

Biohack Your Brain

6 Fascinating Theories from the Field of Psychology

How Our Brains Organize Abstract Scientific Concepts

Landing Pages 101: Improve Your Conversions With These 5 Tips

Vanilla Eyes