Transactional Emails - Deepstash
Become a Marketing Pro

Learn more about business with this collection

Mindfulness

Prioritization

Personal growth and development

Become a Marketing Pro

Discover 103 similar ideas in

It takes just

14 mins to read

Transactional Emails

A transactional email is sent to a single contact, lead, or customer to help facilitate or follow up on a commercial action the user has taken with the company.

Examples of transactional emails include:

  • Order confirmations
  • An email delivering a content asset like a whitepaper or eBook
  • Event tickets or reservation confirmations
  • A “thank you” email for completing an action such as booking a call or renewing a subscription
  • Account details or activity (such as password resets)

8

113 reads

MORE IDEAS ON THIS

The Best Transactional Emails: The Abandoned Order

Did you know that businesses who have an AOV of $100 to $500 recover 4% to 5% of their abandoned carts on average? That’s a good reason to start using them if you haven’t already.

However, abandoned cart emails have privacy policy backlashes in certain parts of the world. Be sure you are in...

7

19 reads

The Best Transactional Emails: Account Set Up

A user signing up for an account is a potential life-long customer. Use this first confirmation email to shine!

Especially with an account set up, new users will be excited to get started and take advantage of your goods or services. Make it super easy for them to dive back into the website...

8

22 reads

The Best Transactional Emails: Order Confirmation

Order confirmations are getting a facelift and becoming more and more on-brand and a helpful all-in-one tool where customers can see order details, track shipping information, contact support, and snag offers.

The perfect first step to creating order confirmation emails that build brand aff...

7

21 reads

The Best Transactional Emails: Product or Service Feedback

The most effective way to know what your customers think of your business is to ask them. Simple, right? Yet, marketers get so in the weeds on daily tasks that most businesses forget to ask for feedback. Transactional emails are the perfect space for this because they’re automated to send while t...

7

17 reads

Marketing Vs Transactional Emails

The main difference between marketing and transactional emails comes down to permissions. To send bulk marketing messages, someone needs to explicitly opt-in to your list and agree to receive messages. Transactional emails do not require explicit opt-in. But they do require that a user complete s...

9

59 reads

A Missed Marketing Opportunity

Transactional emails have some of the highest engagement rates because they’re sent after a customer takes an action with your business either in person or on your website. They are actively asking to be emailed!

What they too often get in return is a poorly formatted, 3 sentences long emai...

7

25 reads

Transactional Emails: Best Practices

Remember that this conversation isn’t your usual mass blast to a group of people. These really are one-on-one conversations with an engaged customer.

When it comes to best practices for transactional emails, it’s important to keep in mind:

  • Always include branding.
  • Make th...

9

26 reads

CURATED FROM

CURATED BY

davidga

Historic buildings inspector/conservation officer

If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help! Find out what they are and how you may be able to use transactional emails for your agency or business.

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates