Transactional Emails
A transactional email is sent to a single contact, lead, or customer to help facilitate or follow up on a commercial action the user has taken with the company.
Examples of transactional emails include:
- Order confirmations
- An email delivering a content asset like a whitepaper or eBook
- Event tickets or reservation confirmations
- A “thank you” email for completing an action such as booking a call or renewing a subscription
- Account details or activity (such as password resets)
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If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help! Find out what they are and how you may be able to use transactional emails for your agency or business.
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