Marketing Vs Transactional Emails - Deepstash

Marketing Vs Transactional Emails

The main difference between marketing and transactional emails comes down to permissions. To send bulk marketing messages, someone needs to explicitly opt-in to your list and agree to receive messages. Transactional emails do not require explicit opt-in. But they do require that a user complete some kind of commercial transaction or event (like purchasing tickets or signing up for an account).

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davidga

Historic buildings inspector/conservation officer

If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help! Find out what they are and how you may be able to use transactional emails for your agency or business.

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