A Missed Marketing Opportunity - Deepstash

A Missed Marketing Opportunity

Transactional emails have some of the highest engagement rates because they’re sent after a customer takes an action with your business either in person or on your website. They are actively asking to be emailed!

What they too often get in return is a poorly formatted, 3 sentences long email in tiny font with a generic ‘thank you’ and no graphics, design, or logo. You know the ones — we’ve all gotten confirmation emails like that. If your company sends transactional emails, it’s time to get creative with the content that goes in them!

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davidga

Historic buildings inspector/conservation officer

If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help! Find out what they are and how you may be able to use transactional emails for your agency or business.

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