A Missed Marketing Opportunity

Transactional emails have some of the highest engagement rates because they’re sent after a customer takes an action with your business either in person or on your website. They are actively asking to be emailed!

What they too often get in return is a poorly formatted, 3 sentences long email in tiny font with a generic ‘thank you’ and no graphics, design, or logo. You know the ones — we’ve all gotten confirmation emails like that. If your company sends transactional emails, it’s time to get creative with the content that goes in them!