Did you know that businesses who have an AOV of $100 to $500 recover 4% to 5% of their abandoned carts on average? That’s a good reason to start using them if you haven’t already.
However, abandoned cart emails have privacy policy backlashes in certain parts of the world. Be sure you are in line with your local ordinances before sending.
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If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help! Find out what they are and how you may be able to use transactional emails for your agency or business.
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