Transactional Emails: Best Practices

Remember that this conversation isn’t your usual mass blast to a group of people. These really are one-on-one conversations with an engaged customer.

When it comes to best practices for transactional emails, it’s important to keep in mind:

• Always include branding.
• Make them helpful.
• Create functional follow-ups.
• Make use of specific landing pages.
• Pay attention to the rules and laws of the land.