The Three Laws Of Performance: Law 3

Future-based language transforms how situations occur to people.

People who are unwilling to change their views will have a negative outlook on life, as they expect things to stay the same.

• Descriptive language describes past events, issues, data etc. It’s useful for looking backwards to spot trends or to analyze what happened.
• Future-based language (or generative language) can be used to craft a totally new vision that replaces the default future.

You can’t paint a new future if your canvas is already full. You need to create space and ideally start on a blank page.