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Use a blog to drive traffic

Use a blog to drive traffic

In today's digital marketplace, you need a website to gain visibility. If you are looking for qualified and organic traffic, start a blog as soon as you can.

Producing content is critical since Google and other search engines cannot read images and rely instead on textual content to determine its relevance to the user search. Since you can't fill your site homepage with text, a blog is the next best channel.

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To get a visitor to become a client, you need to engage customers at every stage of the sales funnel.

  • The top of the funnel: Content should focus on pain points and help your target audience realise their biggest challenges.
  • Middle of the funnel:

  • Update it regularly. Schedule a new post at least once a week. This can help to demonstrate loyalty to the audience.
  • Learn from comments. Customer or future customers will leave suggestions, criticisms, compliments or ask for information. It says a l...

A blog can increase your online visibility and build relationships with your target audience. Publishing quality content related to your business will provide value for leads and consumers, which leads to customer conversion and retention.

People prefer reading blogs to sol...

Blogging is an effective tool to build relationships because content can provide real value to consumers.

By promoting quality content, you prove that you are an authority on the subject and attract a qualified audience that is interested in what you are offering.

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15 Essential Blog Writing Tips

Define Your Reader Personas

This will help you tailor your content to meet their needs & build trust.

  • Demographics (age/gender, level of income, location, family status, level of education)
  • Professional status (job title,...

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Step 1. Outlining Your Blog Strategy

  1. Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
  2. Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a ...

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Proven Tips to write better Blogs!

  1. Know Your Audience. ...
  2. Write Compelling Headlines. ...
  3. Add Subheadings and Shorter Paragraphs to Break up the Page. ...
  4. Use Bullet Points. ...
  5. Add Images. ...
  6. Optimize for SEO. ...
  7. Add a Clear Call-to-Action. ...
  8. Set Up an Exit-Intent®...

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