To get a visitor to become a client, you need to engage customers at every stage of the sales funnel.

• The top of the funnel: Content should focus on pain points and help your target audience realise their biggest challenges.
• Middle of the funnel: Content needs to focus on helping consumers understand possible solutions.
• Bottom of the funnel: Focusing on why your product/service is the best solution.

Blogging is an effective tool to build relationships because content can provide real value to consumers.

By promoting quality content, you prove that you are an authority on the subject and attract a qualified audience that is interested in what you are offering.

• Update it regularly. Schedule a new post at least once a week. This can help to demonstrate loyalty to the audience.
• Learn from comments. Customer or future customers will leave suggestions, criticisms, compliments or ask for information. It says a lot about your product or service.
• Always answer. Appreciate compliments, answer any questions and use criticism to learn or turn into new opportunities.
• Create interest. It can take time to become an authority through blog posts, but the reward is huge.