Visual identity
Visual identity is all the graphical information and is used to express who a brand is, from the logo to the interior design of a store. The visual identity comes together in a brand style guide, instructing how to represent the brand visually.
The purpose of visual identity:
- create an emotional impression on people
- express the nature of the brand and services or products offered
- using consistent visuals to unite the business
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Visual identity: everything you need to know about this essential aspect of branding - 99designs
99designs.com
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Visual identity can help to tell your brand's story.
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