1. Define your brand identity, as this should guide the visuals. What is your mission statement? And core values? Who are the buyer personas? What is your communication style?
2. Be familiar with the six elements of design.
3. Tell a compellin...

Brand identity expresses everything that makes the brand what it is, including visual identity, non-visual elements such as brand voice, copy editing guides, mission statement, core values, etc.

Visual identity expresses who a brand is on the outside.

When it comes to branding, potential customers feel that what you see is what you get. What you see is the brand's visual identity.

Visual identity is the impression you create through visible elements of your brand. Images are powerful because they speak on an emotional le...

Graphic design often acts as a roadmap for keeping brand visuals consistent and aesthetically pleasing.

• Logo and branding design is the centre of a visual identity. A logo is the symbol for a brand and informs many of the graphics, colour and typography choices.