Visual identity - Deepstash
Visual identity

Visual identity

Visual identity is all the graphical information and is used to express who a brand is, from the logo to the interior design of a store. The visual identity comes together in a brand style guide, instructing how to represent the brand visually.

The purpose of visual identity:

  • create an emotional impression on people
  • express the nature of the brand and services or products offered
  • using consistent visuals to unite the business

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jaybarr

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Visual identity can help to tell your brand's story.

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