Visual identity is all the graphical information and is used to express who a brand is, from the logo to the interior design of a store. The visual identity comes together in a brand style guide, instructing how to represent the brand visually.
The purpose of visual identity:
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Visual identity: everything you need to know about this essential aspect of branding - 99designs
99designs.com
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Visual identity can help to tell your brand's story.
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You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications.
This will give consumers an idea of what they can expect...
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