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Consistency is key

Consistency is key

When you define your brand, you create a container for your business. You figure out what fits into “the box” that defines who and what your business is and who it serves. You understand what it is that you do you and what you don’t do. When you’ve created this roadmap, it allows you the ability to say no to opportunities that will create inconsistencies in your business

14

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What customers care about

Most customers don’t actually want the specific item, service, or product they purchase. They actually want more safety, security, happiness… or less pain, less stress, less time or effort output, and more results. Most customers' wants and needs are simple. While attempting to s...

18

93 reads

What a brand really is

What a brand really is

Your brand is the exact blueprint of how you will represent yourself to your customers. It’s the manual that tells you and anyone in your company who and what your company is not only from a design standpoint but also, who your customers are

14

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Create Community

Create Community

If you buy a Tesla, you signal to the world that you’re forward-thinking. Maybe you like technology, renewable energy, or you just like fast cars? No matter what emotional reason you bought the car, fun, safety, prestige, status… or any other reason, you still signal to the world...

14

64 reads

Sell emotions

Sell emotions

Understand what emotions your customers are craving, and you will win your branding efforts. Oftentimes, a business’s marketing campaigns focus too much on delivery mechanisms and not the state the customer will be in once they re...

15

110 reads

Questions to ask yourself

Questions to ask yourself

  • What emotions are evoked when my customers receive my product or service?
  • What are the pain points that my customers are trying to solve?
  • What is the end-state of receiving my product or service for an extended period of time? 
  • What are the results my product or servi...

16

62 reads

CURATED FROM

CURATED BY

dianamdutica

in Tech👩🏻‍💻 with a passion for Business🦁 and Product Management📚

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  • What opportunities will become available by learning that new thing?
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Keep the Audience Satisfied

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What Exactly Is a Personal Brand?

What Exactly Is a Personal Brand?

In addition to defining who you are and what you do, a personal brand determines how others—including future employers—will look at you

It’s a chance to put out your message so that when people hear your name or see your photo, your perso...

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