When you define your brand, you create a container for your business. You figure out what fits into “the box” that defines who and what your business is and who it serves. You understand what it is that you do you and what you don’t do. When you’ve created this roadmap, it allows you the ability to say no to opportunities that will create inconsistencies in your business.
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Figure out your “why.” Consider these questions.
In addition to defining who you are and what you do, a personal brand determines how others—including future employers—will look at you.
It’s a chance to put out your message so that when people hear your name or see your photo, your perso...
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