Graphic design and visual identity

Graphic design often acts as a roadmap for keeping brand visuals consistent and aesthetically pleasing.

• Logo and branding design is the centre of a visual identity. A logo is the symbol for a brand and informs many of the graphics, colour and typography choices.
• Business and advertising. Companies use their visuals to reach out to customers, such as brochures, billboards, tv/magazine/banner ads, etc.
• Digital tools are created to be used, and visual identity is used to nudge the user towards completing their task.