How to design a visual identity
- Define your brand identity, as this should guide the visuals. What is your mission statement? And core values? Who are the buyer personas? What is your communication style?
- Be familiar with the six elements of design.
- Tell a compelling story. Visuals grab attention, but stories pull people in.
- Aim for simplicity. Focus on one message at a time.
- Balance consistency with contrast. All the elements should look like it's part of the same brand.
- Know when to be bold and when to step back.
- Design for the medium. An online brand will look different from a brick-and-mortar brand.
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Visual identity: everything you need to know about this essential aspect of branding - 99designs
99designs.com
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Visual identity can help to tell your brand's story.
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