Your value proposition could as well be that you are different. Don't be afraid to lay out what sets you apart and even more importantly, let your customers know how your unique traits benefit them. In a world where companies follow up with, "We do that, too," don't be afraid to be the one saying, "That's just not us, but we do XYZ." Most likely, customers will appreciate your authenticity and genuineness.
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We often think that values are qualitative and so can’t be measured. That's not true.
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