Capabilities

Consider your current capabilities and those that could be acquired. The minimum capabilities are:

• Technical. Without this capability, your team will be unable to create the product. It may seem obvious but is often overlooked.
• Manufacturing. Pay attention to the criteria when evaluating potential manufacturers, such as experience building similar products, robust quality control, suitable financial and inventory terms and conditions.
• Distribution. Without a sound distribution system or network, you will not be able to support the demand of your customers.