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A simple but effective product strategy framework that consists of three key elements.
TOPTAL
toptal.com
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Businesses often overcomplicate their product strategy and end up navigating through a maze of competing objectives and needless requirements.
Product managers in any industry can implement a simple and adaptable framework to streamline their product process.
A product strategy requires three essential elements:
These three forces work together. Without reputation, the product is not trusted. Without market need, there is no demand. Without capabilities, the product cannot be m...
A market need includes:
To develop new product ideas, ask:
Consider your current capabilities and those that could be acquired. The minimum capabilities are:
Reputation impacts the success of your product in two ways:
The success of the sales, marketing, and distribution channels is based ...
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Business leaders often are tempted to focus on strategy over culture. But the strongest companies take four key actions that deliver the best of both.
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