Preventing key issues
The product suffered from two key issues:
- Essential complexity: Essential complexity is directly caused by the problem you're trying to solve. It suggests removing less important functionalities.
- The 80/20 rule - users only use 20% of your product 80% of the time. Anything beyond the 20% is adding to UX confusion.
Solving the UX required dropping anything non-essential and simplifying the essential.
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This company built medical devices that captured images of the human retina. But the UX was complex, potentially causing errors. Using an iPhone helped them to tap into their network of accomplished app designers and ask for help. Apple noticed the device, and reached out and offered to help. This experience resulted in three key UX take-aways.
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