How Apple helped us prevent blindness through better design - Deepstash

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This company built medical devices that captured images of the human retina. But the UX was complex, potentially causing errors. Using an iPhone helped them to tap into their network of accomplished app designers and ask for help. Apple noticed the device, and reached out and offered to help. This experience resulted in three key UX take-aways.

How Apple helped us prevent blindness through better design

medium.com

Designing for user understanding

The issue: Users incorrectly used a new medical device that capture images of the human retina. Users didn't read the user manuals or watch the training videos. This could potentially cause a false diagnosis and possibly permanent blindness.

The team had to re-train the medical staff but co...

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Preventing key issues

The product suffered from two key issues:

  • Essential complexity: Essential complexity is directly caused by the problem you're trying to solve. It suggests removing less important functionalities.
  • The 80/20 rule - users only use 20% of your prod...

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The complexity of a product and having a lot at stake can make it difficult to take risks. This makes it easier to fall prey to the 'focusing illusion."

The focusing illusion is a bias that states that nothing in life is as important as you think while thinking about it. It can prevent ...

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Replace, not remove.

Essential complexity can be simplified with familiar analogies.

  • This can reduce the amount of learning for the user.
  • It eliminates any potential confusion a user may have.

Progressive disclosure.

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While working on a re-design, it's easy to become too focused on the UI.

However, broadening your perspective and designing beyond screens or wireframes can solve a user's problem.

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